Client: Chick-Fil-A

Category: Experiential

As Creative Director, I led the concept development for Chick-fil-A’s Shared Table Experience, a walk-through activation in The Oculus in New York City, for Hunger Action Month. Guests moved through a series of designed moments: a dining table where every seventh chair and place setting was Chick-fil-A red to represent 1 in 7 Americans facing food insecurity, an impact wall telling the Shared Table story, and a sampling counter serving Chick-fil-A chicken to show how donated food becomes meals. Anchored by the line “You know what we serve. Now see what we share,” every element within the space was shaped by humility, letting the mission lead and the brand stay in the background.

Role: Creative Director

Agency: Factory360