Client: Google

Category: Digital Launch Campaign

As Creative Strategy Lead, I led the creative development of Google’s launch video campaign introducing Gemini as a new intelligence layer within Google TV. I shaped the campaign from concept through scriptwriting, casting, and production, translating complex AI capabilities into a human-centered story designed for social-first viewing. The resulting video functioned as both a commercial and educational narrative, deployed across paid social, YouTube, press, and owned editorial channels, to introduce Gemini in an accessible and emotionally resonant way.

Role: Creative Strategy Lead

Agency: Orchid Creation