Client: GetYourGuide

Category: Experiential

I was brought in to lead the creative vision and concept development for “Drop the Pin,” an integrated campaign for GetYourGuide’s NYC Marathon sponsorship that encouraged runners, spectators, and visitors to experience the city beyond the race. The campaign spanned hyperlocal wild-posting, a pre-race activation at Grand Central Terminal, and a high-energy marathon cheer zone, each designed to connect audiences with New York City’s five boroughs. From overarching campaign storytelling to leading a team of designers and injecting playful, NYC-inspired touch-points, I shaped a cohesive creative world that brought GetYourGuide’s spirit of discovery into the streets of New York.

Role: Creative Director

Agency: Factory360