Client: Hennessy US

Category: Social Campaign/Cultural Marketing

I led the end-to-end social strategy for Hennessy’s 2025 NBA All-Star Weekend presence, transforming the brand’s Arena activation into a real-time cultural storytelling platform. My team developed a cross-channel content ecosystem spanning live event coverage, creator collaborations, and culturally relevant moments that connected NBA and WNBA audiences throughout the weekend. The strategy prioritized community engagement and platform-native storytelling, resulting in record social performance across reach, impressions and engagement for the organization. The work successfully positioned Hennessy at the center of All-Star Weekend conversation, while strengthening its role as the Spirit of the NBA.

Role: Associate Creative Strategy Director

Agency: Six Degrees Creative