Client: Hennessy US

Category: Social Campaign/Cultural Marketing

For Hennessy’s 2025 Dreamville Festival presence, I led the social strategy and creative rollout focused on deepening brand participation within music and fan culture. Rather than documenting the festival, we designed social formats that invited audiences into the experience- from a fan-driven interview series and fashion storytelling, to immersive POV content captured directly within the Hennessy footprint. The approach prioritized community interaction, shareability, and repeatable content series’ that could extend across future festival moments. The campaign drove significant engagement growth and a huge increase in reach, reinforcing Hennessy as a brand embedded within culture.

Role: Associate Creative Strategy Director

Agency: Six Degrees Creative